If you are ... (Check which one applies to you.)

a Website Owner or Webmaster
an Internet Marketer/Entrepreneur
a Writer or Copywriter
a Professional who approves, plans and executes Internet marketing campaigns
(Marketing or Advertising VPs/Managers/Directors, and MIS managers)

... you are about to learn the most often overlooked truth about how to create a profitable website.

If you've ever wondered what the single most important skill is in Internet business, that when mastered, would single-handedly account for more sales than any other skill, I would tell you, without a doubt -- it's the ability to write compelling web copy. That's because the single most important ingredient of any commercial website is....
web copy that sells.

Listen closely. You could spend a bundle putting up a stunning website, submitting it to all the search engines, and promoting it like crazy -- but all the website traffic in the world isn't going to do you much good if your web visitors click away because your web copy isn't compelling enough to make them stay, let alone, buy what you're selling.

In the next 5 minutes, I'll show you how to easily master the skill of web copywriting, achieve a double-digit conversion ratio for your website, and reap immeasurable financial rewards in all your online selling efforts.

Here are just a few things you'll learn from reading this article:

• Why 99.9% of websites are missing the mark -- how they violate hidden rules of conduct when communicating their marketing message to the Internet buying public -- and consequently fail to gain customers, sales and profits
  
  
• Why copywriting principles that work well for the brick-and-mortar world (e.g., direct marketing) do not necessarily apply to the Web -- and why they can even kill your sales on the Internet

• How to dramatically boost your website's conversion ratio -- and turn more of your web visitors into customers using a simple copywriting model that is proven to work on the Web

• How to get dramatically more sales that go far beyond the boundaries of your website -- why real selling actually centers around your marketing communications (e-mails to your prospects/customers that sizzle, attention-grabbing ad copy, irresistible free reports, newsletters/ezines, autoresponder messages) -- and how to craft them for maximum sales

There is a science to writing compelling web copy (as well as creating e-mail and marketing communications). And there are certain immutable laws which govern the creation of online sales. Once these laws are followed, anyone can achieve commercial success on the Internet -- with mathematical certainty.

This is an incredible opportunity that is available to you -- but only if you take the first step. Your first step is to read this article in its entirety. Please don't just skim through it -- I don't want you to miss a single word because when I demystify web copywriting for you, you simply cannot fail to create the sales and profits you want on the Web.

Therefore, wordsmiths (skillful writers) are the real "power behind the throne," so to speak. In the brick-and-mortar world, the most prominent wordsmiths are the speechwriters, journalists, spin doctors, screenwriters, novelists, advertising copywriters, and the like.

On the Internet, the most powerful wordsmiths are skilled web copywriters. They are the ones who get people to click, sign up, read, register, order, subscribe, or take action that eventually leads to sales.


Since they are the driving force of Web business, is it any wonder that expert web copywriters earn some of the highest incomes -- and that Internet entrepreneurs who have the ability to write powerful web copy are among the privileged few who generate serious money on the Web?

Just because someone is a skilled writer for the offline markets doesn't mean his writing skills automatically translate into effective web copywriting. Here's a real shocker: Some of the best copywriters for the offline markets are not adept at all in writing effective copy for the Web. That's because the copywriting principles that work offline (direct mail, print advertising, radio/TV, etc.) don't necessarily work on the Web. In fact, oftentimes writing in the style of offline copywriters is actually counterproductive to online sales.

What most people don't realize is that the Web has a culture all its own. It has its own mindset, its own psychology -- even it's own language, so to speak.

Therefore, slapping a sales letter on your website (even one that has worked well in direct mail) won't do the trick. Simply "repackaging" your offline marketing materials and brochures for your website won't do you much good on the Web either.

Secrets of a Web Copywriting Specialist

My name is Maria Veloso. I started my copywriting career in 1977 when I worked as an Advertising Copywriter for a subsidiary of the famed Ogilvy and Mather. Over the past 2 decades, I've covered a full range of projects involving copywriting and direct response marketing.

In 1996, I entered the Internet marketing arena, and learned quickly that the Internet is infinitely different from other media. So although I already had a wealth of copywriting education from such million-dollar copywriting luminaries as David Ogilvy, Robert Collier, Ted Nicholas, Joe Sugarman and Eugene Schwartz -- and masters of persuasion like Robert Cialdini -- I literally had to unlearn most of the things I already knew -- and I was forced to become a student again in order to write effective copy specifically for the Web.

From 1996 to 1999, I voraciously pursued the craft of web copywriting. Then, in the year 2000, I was hired as the Lead Web Copywriter, and later Director of Creative Web Writing, at Aesop Marketing Corporation (spearheaded by Mark Joyner, who is one of the pioneers and leading experts of Internet Marketing).

At the end of 2001, I was convinced that my web copywriting education was finally complete because I possessed hands-on experience in a wide spectrum of copy-related disciplines, including scientific marketing, ad tracking and testing, writing effective online marketing communications, etc.

As a result, I had come to know exactly what works and what doesn't work on the Internet -- and had personally developed my own unique model of web copywriting that has been proven to sell on the Internet.

In October 2001, I started freelancing as a Web Copywriter and within 3 months, I had more web copywriting projects than I could handle. Ten months after I started freelancing, I had already raised my rate 4 times -- to $300 per hour -- and even at that rate, I still had to turn away clients because I had more work than I could manage. Before long, I realized I had became one of the most sought-after web copywriters and web traffic conversion specialists in the industry.

I don't tell you this to brag, but to point to the fact that web copywriting skills are in such great demand, especially among direct marketing websites (i.e., those that have a product or service to sell). These are the websites that depend on powerful web copy for their very survival. Your website falls under the direct marketing category -- or you wouldn't be reading this!  As you read on, you'll begin to understand why there's really no mystery to writing web copy that can turn your website into an endless income stream.

Recently, a successful Internet marketing friend of mine, who had a mailing list of close to 100,000 Internet entrepreneurs, offered to endorse my web copywriting services to his list, and I said, "Gee, thanks -- but no thanks! I've got too many clients as it is. In fact, I have enough clients waiting in line to last a lifetime."

That's when it hit me, and I said, "Wow! That's a great problem to have!" It was then that I started toying with the idea of teaching my unique model of web copywriting (which I've trademarked Web Copy That Sells™) to others. I was convinced that the proprietary knowledge I've acquired over the years is far more valuable to the Internet community than I could possibly imagine.

So here's what I did: I conducted a survey of Internet entrepreneurs, and within 5 days, 92% of those who responded said, "Yes!" they'd be interested in paying a reasonable tuition fee to learn how to write powerful web copy if a web copywriting expert would give them easy, step-by-step techniques.

That did it!

The Birth of Web Copywriting University

You can say that I started Web Copywriting University as a solution to the scarcity of skilled web copywriters. There simply are too many direct marketing websites needing professional web copy written -- and only a small handful of expert web copywriters to do the work.

Even if one could find and afford good web copywriters (who charge a median hourly rate of $125/hour, and a high end of $235/hour, according to the Web Price Index Rate Card published by B to B Magazine), chances are, they'd be too busy to take on your project. Therefore, I wanted to provide a solution for the hundreds of thousands of website owners, Webmasters and marketing professionals who have a direct marketing website -- a solution that would enable them to easily write the web copy themselves.

And that's how Web Copywriting University came into existence.

I condensed all the persuasive copywriting techniques that have taken me a lifetime to acquire into ...

... the Web Copywriting Mastery Course -- a one-of-a-kind program with a 12-hour curriculum spread out over 6 weeks of tele-classes.

The Web Copywriting Mastery Course consists of a huge bank vault of trade secrets -- most of which no other copywriter in existence knows, and most of which you won't find in any book or course that's presently being taught.  I've held these trade secrets so close to the chest that I've almost forgotten their immense value.  

The First Web Copywriting Mastery Course Was Completely Sold Out!

So I finally spilled my guts and revealed all in my first-ever Web Copywriting Mastery Course that I taught from October 17 through November 21.  The course was limited to only 50 students, and needless to say, the course was completely sold out in record speed!  Fifty students paid $997 apiece to attend my course -- and I literally had to turn away all others who tried to enroll after the class had already reached maximum attendance.  (Click here to read rave reviews of course graduates).  

Here are just a few of the juiciest secrets I revealed in the course (I'll tell you later how *you* can get your hands on the CD edition at a small fraction of the course tuition):

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Email: maria@webcopywritinguniversity.com